Recent Posts
- Lawsuit Prompts U.S. State Department To Strengthen Protections Of HIV-Positive Contract Workers
- San Francisco Postpones Agency Cuts, Los Angeles AIDS Clearinghouse Closes
- Kennedy’s Contributions To HIV/AIDS, Gay Rights Policies Recalled
- Routine Circumcision Does Not Protect Against HIV For Men Who Have Sex With Men, CDC Study Finds
- NBA Legend Dikembe Mutombo, UNICEF Executive Director Ann M. Veneman And BD Commemorate Opening Of New Center To Improve HIV/AIDS Treatment In The DRC
Random Posts
- Sioux City, Iowa 'One-Stop Shop' Profiled For Awareness Efforts, Services
- Gates Foundation Donates Additional $80M To Indian HIV-Prevention Program, Receives Indira Gandhi Prize For Peace, Disarmament And Development
- Botswana Health Officials Announce HIV-Prevention Project To Circumcise 80% Of Eligible Men Over Five Years
- WHO Report Highlights Gender Disparities, Cites AIDS As Leading Cause Of Women's Deaths
- HIV/AIDS Groups Demonstrate At Capitol Rotunda, Call For Action On Domestic, Global Epidemics
- FDA Marks 100th HIV/AIDS Drug Authorized For Purchase Under PEPFAR
- Feelings Of Stigmatization May Discourage HIV Patients From Proper Care
- TIME Examines Debate Over Using Female Condom To Fight HIV/AIDS In Uganda
- Connecticut HIV/AIDS Advocates Lobby Legislature For Continued Funding
- Dr. Michel G. Bergeron Awarded The 2009 CMA Medal Of Service
Prescription AIDS Drugs
Contact Us
New York Times Examines Campaign That Promotes HIV Awareness, Prevention Through Media
June 18th, 2009
The New York Times recently examined a campaign that aims to promote HIV awareness and prevention through several media outlets. The campaign was created by 17 students ages 16 to 23 as part of a Youth AIDS Media Institute program. The institute was formed by Cable Positive, an HIV/AIDS telecommunications organization that receives support from the Motorola Foundation. The students are from four community-based HIV/AIDS service groups in the Northeast, according to the Times.
The campaign — called “There’s no LOL in HIV” — features television commercials, a Web site, and pages on the social networking sites Facebook, MySpace and Twitter, as well as on the video sharing site YouTube. In addition, the campaign features text messages and print advertisements. Cable Positive will distribute the TV commercials to cable channels and local cable systems. The ads feature the students who created the campaign acting as students who are misinformed or in denial about HIV/AIDS. The ads “use humor to focus them back on responsibility,” Sean Strub, president and chief executive at Cable Positive, said. Cox Communications, Suddenlink Communications and Time Warner Cable have requested the commercials, Rob Feinberg — who works in account services at the Watsons, a New York-based marketing firm that worked with the students on the campaign.
The students participating in the campaign “were given a mandate to create a multi-platform, peer-to-peer education campaign for Cable Positive, which was their client,” Strub said. The idea behind the campaign is that “when you go to the communities you want to educate and give them the tools, you get a much better product,” Strub said. Paul Orefice, partner and creative director at the Watsons, said that the students wanted the campaign to be “funny.” Orefice said, “They said, ‘We look at so much media all day, you have to pull out all the stops to get our attention,’” adding that the humor gets students’ attention “in a fun and engaging way” (Elliott, New York Times, 5/11).
Reprinted with kind permission from http://www.kaisernetwork.org. You can view the entire Kaiser Daily Health Policy Report, search the archives, or sign up for email delivery at http://www.kaisernetwork.org/dailyreports/healthpolicy. The Kaiser Daily Health Policy Report is published for kaisernetwork.org, a free service of The Henry J. Kaiser Family Foundation.
© 2009 Advisory Board Company and Kaiser Family Foundation. All rights reserved.
Related posts:
- HIV/AIDS Awareness Campaign In Western North Carolina Addresses Stigma Patient / Public: Health Professional: Article Opinions: ...
- Solomon Islands’ Media Should Increase HIV/AIDS Awareness, Combat Stigma, Official Says Media outlets in the Solomon Islands should undertake efforts to...
- RNA Test To Detect HIV During Acute, Primary Phase Not Widely Used, New York Times Reports The New York Times on Friday examined an HIV blood...
- Washington D.C., Launches Five-Year, HIV Testing, Awareness Campaign Patient / Public: Health Professional: Article Opinions: 0 posts...
- Bronx Campaign Boosts HIV Testing; Fauci Issues Statement Regarding National Testing Day Patient / Public: Health Professional: Article Opinions: launched last...
Related posts brought to you by Yet Another Related Posts Plugin.
No Comments »
No comments yet.
RSS feed for comments on this post. TrackBack URL
Leave a comment
You must be logged in to post a comment.





